Konsum - Warum wir kaufen was wir nicht brauchen
WAS KOMMT NACH DEM SHOPPEN?BER DIE ZUKUNFT UNSERES KONSUMSDie Pandemie hat uns vorbergehend auf einen kalten Konsum-Entzug gesetzt. Doch sie hat uns nicht geheilt. Wir kaufen einfach immer weiter auch Dinge die wir eigentlich nicht brauchen. Was treibt uns dazu? Und was verndert sich gerade?Trendforscher Carl Tillessen nimmt uns mit hinter die Kulissen einer globalen Maschinerie deren Erfolg vor allem auf Manipulation und Ausbeutung basiert. Stck fr Stck seziert er die psychologischen Mechanismen die bei uns immer wieder greifen und schrft dabei unser Bewusstsein: fr unsere eigentlichen Bedrfnisse aber auch fr die Bedingungen unter denen unsere Smartphones und Sneaker entstehen. Denn der Preis den die Natur und die Menschen in den Produktionslndern fr unseren Hyperkonsum zahlen ist hoch. Doch nie war die Chance daran etwas zu ndern so gro wie heute.Die Frage nach dem Brauchen ist nebenschlich geworden. Das bloe Wollen hat sich zum Motor unserer Wirtschaft entwickelt. Ein Nutzen ist nicht mehr die Voraussetzung fr den Erfolg eines Produktes. Im Gegenteil: Ein ntzliches Produkt macht uns bestenfalls zufrieden. Aber erst das was ber den Nutzen hinausgeht der Luxus macht uns glcklich. Ein Staubsaugerbeutel macht uns keine Freude eine Duftkerze schon.Dass uns Dinge umso begehrlicher erscheinen je knapper sie sind liegt in unserer Natur. Die Evolution hat uns beigebracht uns alles zu sichern was nur begrenzt verfgbar ist weil man nie wei wann es das nchste Mal verfgbar sein wird. Deshalb erscheinen uns Dinge schlagartig wertvoller wenn uns klar wird dass sie selten sind.Es ist zeitlos. Bettina Rust Freunde der ZEIT Was wir lesen #27
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The key to successfully starting any situation is a fine situation plan. In his ebook, Konsum - Warum wir kaufen was wir nicht brauchen, Mike Elia walks you through the situation plot process step-by-step: from growth the evidence youll use to construct your plot to delivering your plot to approved investors.
His lp provides the basic guidance you dependence to write a situation plan. But its real focus is revealing how to communicate your plot to investors and convince them that your situation is their best investment choice.
When I first opened situation plot Secrets Revealed, my heart sank. You see, I had promised Mike I would entrance his lp definitely previously writing a review. And situation plot Secrets Revealed is no run of the mill ebook taking into consideration one sentence paragraphs, large fonts and hefty margins. Its crammed full of information!
But as I began to read, I was cordially surprised. Mikes writing style is interesting and practical, and his explanations simplify hard concepts. Throughout the book, I felt as though a friend was sitting taking into consideration me upon the support porch, matter-of-factly explaining exactly how to realize something. Its the kind of simple practicality that you can accomplish lonely taking into consideration you sufficiently comprehend a subject.
Mikes clear settlement of situation planning concepts results from experience spanning more than 20 years. Mike helps situation owners buy, sell and finance their businesses. He has overseen manufacturing and sales locations in more than nine countries. He is a CPA, holds a Masters in situation Administration, and has served as Chief Financial overseer of two publicly held companies.
Business plot Secrets Revealed starts taking into consideration tips for collecting and organizing the guidance youll need. From the beginning, Mike concentrates upon overcoming your biggest single challengebridging the traveler confidence gap. In the chapter Show Me the Numbers, Mike provides some of the clearest explanations of situation financial statements that Ive ever entrance If concepts taking into consideration stockholders equity or statements of cash flow create your eyes glaze over, then your salvation has arrived.
Later chapters of situation plot Secrets Revealed essentially deal with upon Mikes settlement to support you communicate your situation plot effectively. There are truth instructions upon writing your situation plan, including how to get your plot opened and read, and how to avoid nine common writing mistakes. He explains how choosing the right design can create your situation plot easier to read. Mike wraps things taking place by telling you how to prepare for essential face-to-face epoch taking into consideration investors, including developing a 60-second, to-the-point, verbal auditorium for your business. Tips upon finding investors and a resources section truth the book.
I must assume that several epoch as I was reading, I would question myself, Do I essentially dependence this much situation plan? This is not a fill-in-the-blanks-and-print-it-out situation plot solution. But then I realizedif Im frightful nearly succeeding, then I realize dependence to know as much as practicable nearly my situation taking place front. previously Ive started spending money. previously I put myself upon the descent out in the market.
By the way, I did create it through the combine book. And I acknowledged that Mike delivers what he promises upon the title page: he teaches you how to quickly build up evidence, construct a fighting for your business, and write a readable plot that attracts investors and makes your situation the most enthralling investment choice. Even if you already own extra situation planning resources, I highly suggest situation plot Secrets Revealed
